A pop-art conference site built with custom code, made to stand out in a category of near-identical event pages without slowing delegates down.
Website Design & Development for CRMC 2023. This website is truly unique and easily stands out.
Project Highlights
- Webflow build with custom code: interactions beyond what off-the-shelf templates allow.
- Pop art visual theme: a bold, high-energy direction that separates the event from typical conference sites.
- 2023 branding integration: the year’s fresh identity carried through every page.
- Custom illustrations: bespoke graphic work supporting the pop art direction.
- Content architecture: agenda, speakers, and registration structured for fast wayfinding.
- Animation system: motion used throughout to hold attention across a long content site.
- Responsive and speed optimization: tuned for delegates browsing on mobile.
Challenges
Conference websites are almost universally generic, and a retail marketing audience notices that immediately. CRMC needed a site that demonstrated creative credibility on arrival, while still doing the unglamorous work of getting attendees to agenda, speakers, and registration without friction.
Approach
We began by integrating the new 2023 branding and pushing it into a pop art direction the category rarely attempts. Content architecture came next, organizing agenda, speakers, and registration around what a delegate needs first. Custom code and animation were layered in to give the site its energy, then tested across screen sizes and tuned for speed before launch.
Outcomes
CRMC 2023 launched with a site that stands out in a sea of cookie-cutter event pages and still gets delegates where they need to go. The custom build gave the brand room to be genuinely distinctive.
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