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US Strikes New Trade Deal with Vietnam

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US Strikes New Trade Deal with Vietnam

Former President Donald Trump has unveiled a fresh trade agreement with Vietnam that drastically cuts planned tariffs on Vietnamese goods from 46% to 20%, aiming to keep negotiations alive and avoid disruption ahead of a July deadline. In a post on Truth Social, Trump boasted about the deal, emphasizing its benefits for U.S. automakers — particularly large-engine SUVs — which he believes will find strong appeal in the Vietnamese market. The agreement also imposes a 40% tariff on goods rerouted through Vietnam from third countries, as the administration cracks down on trans-shipping loopholes.

While the finer details remain vague, Vietnam is said to have requested broader access to U.S. high-tech goods and official recognition as a market economy — longstanding goals that have been largely sidelined by Washington. Trump, meanwhile, has promised tariff-free treatment for U.S. exports to Vietnam under the new framework, a notable shift in tone amid his wider global tariff push.

The U.S. trade relationship with Vietnam has exploded in recent years, with Vietnamese exports to the U.S. nearly tripling since 2018. Still, American exports to Vietnam have lagged, highlighting a persistent trade imbalance. This deal, much like Trump’s earlier agreement with the UK, stops short of a full-scale trade pact but offers a tailored compromise as several countries scramble to finalize agreements before a looming July 9 tariff hike.

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Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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