MrBeast Net Worth 2025: From Viral Videos to a $1 B Empire

Jimmy Donaldson, aka MrBeast, has taken YouTube by storm becoming the richest youtuber. His genius marketing and branding have driven the MrBeast net worth to an estimated $1 billion, and it grows every day. The 26-year-old is the first content-creator billionaire on record and is consistently improving his brand. His portfolio stretches beyond his YouTube empire of 389 million subscribers and 81 billion views. Feastables, MrBeast Burger, Beast Games, and Beast Philanthropy are some of the many businesses and ventures by Jimmy. Together, these brands illustrate how Donaldson converts viral attention into a billion-dollar creator giant.

• Business snapshot: One creator-led umbrella (Beast Industries) now commands multiple nine-figure revenue lines and underpins a $1 billion personal fortune.

Who is MrBeast?

James Stephen Donaldson, known as MrBeast, was born on May 7, 1998, in Wichita, Kansas, and grew up in North Carolina. He started uploading Minecraft and Call of Duty clips to YouTube under the handle MrBeast6000 in 2012 at just 13 years old. He first went viral for his 24-hour video of himself counting to 100,000. As his audience grew, he began doing more challenges and large-scale philanthropy campaigns like #TeamTrees and #TeamSeas. He became known as the internet’s most generous showman and laid the cultural groundwork for his empire.

•  Outcome: Early viral stunts established a loyal fan base that fuels every downstream venture—and ultimately the rising MrBeast net worth.

YouTube

The MrBeast YouTube channel helped start his empire. Averaging roughly 3 billion new views each month, it translates into about $85 million in creator earnings in 2024, putting him at the top of the Forbes 2024 Top Creators List. Brands pay him $2.5 million to $3 million for a single shout-out, giving Donaldson one of the highest CPMs on the platform. He then reinvests every dollar into capital for new ventures and stunts—a strategy that helped Beast Industries post $473 million in 2024 while its founder still kept under $1 million in personal liquidity.

• Business angle: YouTube functions as the cash-engine and marketing funnel that finances and advertises every other brand.

Feastables

Launched in January 2022, Feastables rolled out quickly. In its second full year the brand moved into a direct-to-consumer strategy and appeared in giants like Walmart, Target, and 7-Eleven, juiced by “Golden Ticket” scavenger-hunt videos that sent fans racing to stores for a chance to appear in one of his videos. The chocolate bars are currently produced in Peru, but new tariffs have Donaldson weighing overseas expansion to keep prices low.

Feastables generated roughly $250 million in 2024 sales and more than $20 million in profit, overtaking YouTube earnings for the first time. Bloomberg notes Feastables accounts for about half of Beast Industries.

•  Outcome: CPG sales now rival ad revenue, proving MrBeast can convert views into shelf-space dominance.

Beast Games

MrBeast made his way onto Amazon Prime Video in December 2024 with the largest reality-show purse ever, Beast Games. One thousand contestants battled for a $5 million cash prize across ten episodes. Amazon reportedly put up roughly $100 million to secure and produce the series, while Donaldson admits he poured in tens of millions of his own dollars to create the set. It all paid off: by January 17, 2025, the show racked up 50 million streams, crowning it Prime’s most-watched unscripted title ever and the second-biggest debut of 2024.

Beast Games demonstrates Donaldson’s business at its best—using YouTube teasers to funnel fans to a subscription service, securing eight-figure licensing fees, and reinforcing the brand that adds to his billion-dollar net worth.

•  Business angle: Streaming-platform licensing adds a fresh eight-figure revenue stream while expanding global reach beyond YouTube.

MrBeast Burger

MrBeast Burger began in December 2020 as a 300-location ghost-kitchen launch. Upon its launch it crashed delivery apps and sent its companion app to No. 1 on the U.S. App Store, racking up an estimated $720,000 in its first month of sales and beating YouTube in daily downloads. Powered by a viral video titled “I Opened a Restaurant That Pays You to Eat,” the concept ballooned to about 2,000 virtual locations across North America, Europe, and Asia, and even lured 10,000 fans to the opening of its first brick-and-mortar outlet at New Jersey’s American Dream Mall in 2022. But rapid scale exposed quality-control cracks: Donaldson sued partner Virtual Dining Concepts in mid-2023 for “irreparable brand harm,” prompting a $100 million countersuit and leading him to “move on from MrBeast Burger” while he plans a higher-quality relaunch model.

The roller-coaster ride underscores a core lesson of his empire: massive audience attention can create record-breaking demand overnight, but sustaining brand equity still hinges on delivery, not just spectacle.

• Outcome: Viral demand is powerful, but product-quality missteps can threaten long-term brand equity and valuation.

MrBeast Lab

MrBeast Lab, Donaldson’s first leap into the toy aisle, debuted in mid-2024 through a licensing partnership with Moose Toys and quickly proved the Beast brand can sell more than snacks. The toys are Mutators figures, stretchy Swarm Collectibles, and limited-edition vinyl mascots. They dropped online and in Walmart and Target and rolled out animated YouTube Shorts to drive unboxing hype. Within six months, MrBeast Lab made $65 million in net sales and was the best-selling U.S. action-figure line of the 2024 fall season.

The success validates Donaldson’s Disney-sized ambition: create repeatable IP that can leap from viral videos to physical products—and, in the process, add another high-margin growth engine to the billion-dollar MrVBeast net worth story.

• Business angle: Licensing extends Beast IP into new verticals with minimal capital outlay and high gross margins.

MrBeast Philanthropy

MrBeast’s philanthropy is itself a data-driven brand pillar, funneling viral reach into real-world impact at a scale few NGOs can match. Through Beast Philanthropy, the team has already distributed 47.7 million pounds of food, delivered 39.8 million meals, and helped more than 7 million people—all funded by ad-share from a dedicated YouTube channel and matched corporate sponsors. Earlier creator-led campaigns laid the groundwork: #TeamTrees (2019) has now planted 24 million-plus trees worldwide, while the follow-up #TeamSeas (2021) raised over $33 million to remove 33 million pounds of ocean trash.

Each project doubles as a showcase for Donaldson’s spectacle-plus-analytics playbook—high-stakes videos ignite social sharing, transparent dashboards build trust, and the resulting press coverage loops fresh audiences back into the MrBeast ecosystem, reinforcing both his public goodwill and the billion-dollar net-worth narrative.

• Outcome: Purpose-driven content boosts brand sentiment and unlocks sponsorship dollars, feeding the flywheel of profit and impact.

Lunchly

Lunchly, a grab-and-go lunch-kit line unveiled on September 16, 2024, by MrBeast, Logan Paul, and KSI, aims to be a “better-for-you” rival to Kraft Heinz’s Lunchables. Each box (Pizza, Turkey Stack ’Ems, Fiesta Nachos) bundles a Prime drink and a Feastables bar, letting the trio cross-pollinate their biggest CPG hits while leveraging Congo Brands’ national retail muscle. The kits rolled straight into Walmart, Target, and Kroger shelves and, although exact revenue hasn’t been disclosed, market researchers estimate first-quarter sell-through at seven-figure units, with multiple regions reporting day-one stock-outs. Early buzz, however, doubled as scrutiny: nutrition advocates called out sodium and saturated-fat gaps in Lunchly’s on-pack comparison charts, TikTokers posted mold-spotting videos that racked up 8 million views in a week, and the Louisville headquarters even fielded a hoax bomb threat amid the backlash.

Still, the launch demonstrates Donaldson’s synergy playbook—folding his MrBeast net worth narrative, Prime’s hype engine, and Feastables’ distribution into a single lunchbox that can hijack both grocery aisles and social feeds overnight.

• Business angle: Cross-creator collaboration multiplies distribution reach and taps multiple fan bases for instant sell-through.

Beast Industries—MrBeast’s $5 B Holding Company

Formally incorporated in late 2023, Beast Industries is Jimmy Donaldson’s umbrella corporation for every revenue stream that extends beyond his YouTube videos. According to a leaked investor deck and subsequent Bloomberg/Verge reporting, the company is currently negotiating a $200 million fund-raise that would value the group at ~$5 billion pre-money. The deck shows Beast Industries generated $473 million in 2024 sales—roughly half from media and half from commerce—and projects $899 million in 2025 and $4.78 billion by 2029 as its consumer-products lines outpace ad revenue. Management pitches the venture as “the next-generation diversified media, consumer-goods and services conglomerate,” with ~500 employees split between “Content” and “Commerce” divisions. While the content arm still loses money because of MrBeast’s mega-budget stunts, the commerce side—led by Feastables—has 160 % year-over-year sales growth and now supplies the bulk of EBITDA, making the conglomerate attractive to growth-equity investors despite cumulative losses of about $200 million to date.

• Outcome: A prospective $5 billion valuation positions Beast Industries as a future IPO or strategic-sale candidate—elevating the broader MrBeast net worth narrative yet again.

Current Portfolio Snapshot

• Media & Entertainment – MrBeast YouTube network, FAST channel on Roku/Tubi, Amazon’s Beast Games series.
  
  
• CPG – Feastables chocolate & snacks; Lunchly healthy lunch kits (with Logan Paul & KSI); forthcoming beverages & cereals.
  
  
• Food Service – MrBeast Burger ghost-kitchen brand (relaunch in development).
  
  
• Merch & Toys – ShopMrBeast apparel; MrBeast Lab action figures/collectibles.
  
  
• Software & Fintech – ViewStats analytics suite; planned Creator Marketplace platform; Beast Financial banking products.
  
  
• Investments – Minority stakes in Creative Juice (creator banking), Current (mobile banking), and Backbone (gaming hardware).
  
  
• Philanthropy – Beast Philanthropy, #TeamTrees, #TeamSeas—run through a nonprofit LLC but integrated across all channels.
  
  

Together, these holdings illustrate why investors see Beast Industries as a proto-Disney for the creator era, leveraging MrBeast’s colossal audience to spin up high-margin brands that can someday outshine the very videos that first made him famous.