Gatta Homes is a full-service custom home construction company based in Niagara-on-the-Lake with over 20 years of experience designing and building beautiful homes recognized for excellent quality and ratings.
Niagara-on-the-Lake's Gatta Homes is a premier custom home construction company renowned for crafting stunning homes that boast exceptional quality and ratings. To enhance their luxurious image, Brand Vision Marketing took charge of revamping their branding and developing a new website that exudes elegance and sophistication.
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Brand Vision’s award-winning web design team collaborated with Gatta Homes to create a unique modern website to present their brand in a fresh yet highly elegant way. In addition to the WordPress website design and development, Brand Vision provided the client with a full branding package design, which includes logo design and alteration and a corporate identity branding package that included items like brochure templates, business card design and letterhead design.
Services offered to the client:
Web Design and Development, Logo Design, Corporate Branding
Challenge:
Gatta Homes needed a fresh and modern website design that would reflect their brand image and showcase their projects in a visually appealing manner. They also needed a complete branding package that included a new logo design, business card design, brochure templates, and letterhead design.
Solution:
Brand Vision worked closely with Gatta Homes to understand their brand values and target audience. The web design team created a modern and elegant WordPress website that incorporated high-quality visuals and user-friendly navigation. The team ensured that the website was mobile-friendly and optimized for search engines. The branding package design included a new logo design that reflected Gatta Homes’ brand identity and a corporate identity package that included business cards, brochure templates, and letterhead design.
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Features of the website:
This WordPress-powered website designed by Brand Vision for Gatta Homes has several features that make it stand out. One of the most notable features is its easy navigability. The website was designed with a user-friendly interface that allows visitors to find the information they need quickly and easily. The website is also optimized for all screen sizes, making it accessible to users on desktops, laptops, tablets, and smartphones.
Another important feature of the Gatta Homes website is its mobile-friendliness. With more and more people accessing the internet on their mobile devices, it was important for the website to be responsive and optimized for mobile use. The web design team at Brand Vision ensured that the website is mobile-friendly, allowing visitors to access it from anywhere and at any time.
To make it easy for potential clients to contact Gatta Homes, the website also includes an interactive form that serves as a communication portal. The form allows visitors to ask questions, request information, or schedule an appointment with the Gatta Homes team. This feature helps to establish a direct line of communication between the business and its potential clients, creating a seamless customer experience.
The Gatta Homes website designed by Brand Vision is built on the Elementor platform, a popular WordPress page builder plugin. This platform allowed the web design team to create a highly customizable and responsive website that meets the unique needs of the client. Elementor offers a range of tools and features that allow web designers to create visually stunning websites with ease. The use of Elementor also ensures that the website is highly functional, with fast loading times and seamless navigation. With the help of the Elementor platform, Brand Vision was able to create a modern and elegant website that effectively showcases Gatta Homes' services and expertise.
In conclusion, the Gatta Homes website designed by Brand Vision has several key features that make it an effective tool for the business. Its easy navigability, mobile-friendliness, and interactive form help to establish a strong online presence and attract potential clients.
Branding:
The visual branding and logo design process for Gatta Homes was an important part of the overall website design and branding package that we provided to the client. Our branding team worked closely with the Gatta Homes team to understand their vision and brand identity, and to create a logo that reflected their values and services.
The new Gatta Homes logo pays homage to their old branding identity, which was recognizable and familiar to their clients. We wanted to maintain the general look and colors of the old logo while giving it a fresh and modern update. The new logo features the same classic font and color scheme, with a more refined and modern design that better represents the high-end custom home construction services that Gatta Homes provides.
In order to achieve this, our branding team first conducted a comprehensive brand audit to understand the current branding elements, messaging, and positioning of Gatta Homes. From there, we created a mood board to gather inspiration for the new logo design and visual branding elements.
After brainstorming and sketching out initial concepts, we presented several logo options to the Gatta Homes team for feedback and refinement. Through this collaborative process, we were able to create a final logo design that not only reflected the company's values and services, but also resonated with their target audience.
Overall, the process of visual branding and logo design for Gatta Homes was a collaborative effort that allowed us to create a logo that paid homage to their old branding identity while still giving it a fresh and modern update. The end result was a logo that effectively represents the company's high-end custom home construction services and is visually appealing to their target audience.
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Our Steps:
Step 1: Site Goals Review
The first step in designing and developing the Gatta Homes website was to review the site goals. Brand Vision worked closely with Gatta Homes to identify their business objectives and understand their target audience. The web design team also conducted research on industry trends and best practices to ensure that the website design was aligned with the latest standards. This step helped to set the foundation for the website's overall design and development.
Step 2: User Persona
To ensure that the website design catered to the target audience's needs, the web design team created user personas. The user personas represented the ideal customer that Gatta Homes wanted to attract to their website. These personas helped to identify user needs, behaviors, and preferences, allowing the design team to create a website that catered to the target audience's needs.
Step 3: Sitemap Creation
Once the user personas were created, the web design team developed a sitemap. The sitemap served as a blueprint for the website's structure, outlining the different pages and their hierarchy. This step helped to ensure that the website was easy to navigate and that users could find the information they needed quickly.
Step 4: Sketched Low-Fidelity Wireframes
The web design team then sketched low-fidelity wireframes, which served as a visual representation of the website's layout and functionality. This step allowed the team to test different design concepts and identify potential usability issues before moving to the next stage.
Step 5: UX and UI Design
Based on the wireframes, the web design team developed the website's user experience (UX) and user interface (UI) design. The UX design focused on creating an intuitive and user-friendly website, while the UI design focused on creating an aesthetically pleasing and consistent visual design.
Step 6: Mobile Design
As mobile devices continue to dominate internet usage, the web design team made sure that the website was mobile-friendly. This step involved creating a mobile-first design, ensuring that the website was optimized for small screen sizes and touch-based navigation.
Step 7: Figma Prototype
To provide Gatta Homes with a tangible representation of the website's design, the web design team created a Figma prototype. The Figma prototype allowed the client to preview the website's design and provide feedback on its functionality and aesthetics.
Step 8: Front-end Mobile Development
Once the Figma prototype was approved, the web design team moved on to front-end mobile development. This step involved coding the website's design into a functional website that was optimized for mobile devices.
Step 9: Plugin/API Implementation & Optimization
To enhance the website's functionality, the web design team implemented various plugins and APIs. This step involved integrating third-party tools and services into the website to improve its performance and user experience.
Step 10: Hosting Setup
After the website design and development were complete, the web design team helped set up hosting. This step involved configuring the website's hosting settings and ensuring that it was optimized for performance and security.
Step 11: Launching and Support
Finally, the web design team launched the website, making it live for the public. After the launch, they provided ongoing support to ensure that the website continued to function smoothly and perform optimally.
Brand Vision’s Impact:
Brand Vision's impact on Gatta Homes' website was significant, as our web design and branding teams worked collaboratively to create a website that effectively showcased the client's services and expertise. From the initial site goals review to the final launch and ongoing support, Brand Vision's teams provided expert guidance and support every step of the way.
Through close collaboration with the Gatta Homes internal team, we were able to understand their vision and bring it to life on the website. Our web design team worked tirelessly to create a modern and elegant website design that was easy to navigate and optimized for all screen sizes. In addition to the website design, our branding team provided a complete branding package that included a new logo design and corporate identity branding package.
Once the website design was finalized, we conducted extensive user testing to ensure that the website was easy to use and provided an excellent user experience. The overwhelmingly positive reviews and feedback from the user testing validated our efforts and proved that the website design and functionality was exactly what Gatta Homes needed to effectively showcase their brand and services.
In conclusion, Brand Vision's impact on the Gatta Homes website was significant, and the end result was a stunning website that exceeded the client's expectations. Through our expertise and collaborative approach, we were able to create a website that effectively represented Gatta Homes' brand and helped them achieve their business objectives.
