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Mar 19, 2024
(Updated on
Dec 29, 2023
)

Empress Apparels

Web Design for Fashion Companies

Empress Apparels reached out to our team to create a luxury branding. Their objective has always been to combine historical apparel with the modern world we live in.

At Brand Vision, we pride ourselves on delivering unmatched web design services to our clients. For this particular project, we were tasked with creating a visually striking and modern website for Empress Apparels, a premium clothing company.

Services
Duration
6
weeks
Platform

Project Summary

Our team had the pleasure of working with Empress Apparels to build a comprehensive and captivating brand identity for their premium clothing company. The result is a unique, standout presence in the fashion industry.

Brand Vision’s Impact

The impact we had on this project:

Our work for Empress Apparels, a premium clothing company, resulted in a website optimized for improved usability, enhanced optimization for better online presence, increased speed, and introduced a cleaned and revised design and website structure. This ensures their online presence showcases the quality and style of their fashion products.

At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.



Brand's Promise:

When working on the branding project for Empress Apparel, we knew that it was essential to create a strong brand promise that would resonate with the brand's target audience. As part of this effort, we developed the slogan and promise of "Discover the real cashmere" for Empress Apparel's cashmere collection.

Visual Branding:

Empress Apparel is a luxury clothing company that combines historical apparel with modern elements. We wanted to create a logo and typography that reflected this unique blend of old and new while conveying a sense of luxury and elegance. Our goal was to develop a design that would help the brand stand out in the market and resonate with their target audience.

Brand Vision’s Impact:

Brand Vision's efforts on the branding project for Empress Apparels had a significant impact on the company's success. The new branding design that we developed helped Empress Apparels to experience a successful launch in their first week. The brand's fashion-forward clients responded positively to the new visual identity, resulting in a surge of interest and excitement about the company's products.

By carefully defining the brand's overall goals and objectives, we were able to ensure that our branding efforts would be focused and effective. We also worked to identify the brand's target audience and key messages, which helped to guide our design decisions and ensure that our branding materials would resonate with Empress Apparels' customers.

What was client’s reaction

Everyone is supposed to be creative, but there was a different level of creativity and innovation in their designs.
Founder/CEO,
Empress Apparels
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