home_and_garden com
Dec 29, 2022
(Updated on
Dec 18, 2022
)

Empress Apparels

Empres Apparels reached out to our team to create a luxury branding. Their objective has always been to combine historical apparel with the modern world we live in.

Case Study Contains
About
Empress Apparels
Project Summary
Brand Vision's Role
Our Deliverables
Client's Responses
Empress Apparels reached out to our team to create a luxury branding. Their objective has always been to combine historical apparel with the modern world we live in.

Summary:

Empress Apparels approached Brand Vision with the goal of creating a luxury branding for their company. Empress Apparels is known for combining historical apparel with modern elements, and they wanted their branding to reflect this fusion of old and new. Our team at Brand Vision began by developing a branding strategy that included defining the overall goals and objectives of the branding effort, as well as identifying the target audience and key messages we wanted to convey. We then identified the tone and voice that would be used to communicate the brand's message, including the language, style, and tone to be used in all branding materials. To further bring the brand to life, we created a brand persona that represented the characteristics, values, and personality of Empress Apparels. Finally, we worked on the visual elements of the brand, including the logo, color palette, and typography. We developed a typographic logo that was both simple and meaningful, and used it as the foundation for the rest of the brand identity. The branding process was a success, resulting in a luxury branding that effectively reflected the unique blend of historical and modern elements that Empress Apparels is known for.

The Challenge:

The challenge we faced when working with Empress Apparels was to build a strong identity that could stand out in the market. Empress Apparels is known for combining historical apparel with modern elements, and they wanted their branding to reflect this fusion of old and new. To rise to this challenge, we knew that we needed to build a consistent brand identity that effectively expressed the combination of luxury fashion and modernity. By following a careful process that included defining the overall branding strategy, identifying the brand's tone and voice, creating a brand persona, and developing a visual brand identity, we were able to successfully create a luxury branding that stood out in the market and effectively reflected the unique blend of historical and modern elements that Empress Apparels is known for.


Steps: The development of branding followed these steps:


  1. Branding goals review
  2. Research
  3. User persona
  4. Target Audience
  5. Competitor Analysis
  6. Strategy
  7. Colour palette
  8. Typography
  9. Logo Development
  10. Corporate branding assets
  11. Graphic Design assets


Brand Vision’s Impact:

Brand Vision's efforts on the branding project for Empress Apparels had a significant impact on the company's success. The new branding design we developed helped Empress Apparels to experience a successful launch in their first week, with the brand's fashion-forward clients responding positively to the new visual identity. The consistent and cohesive brand identity that we created effectively conveyed the unique combination of luxury fashion and modernity that Empress Apparels is known for, helping the company to stand out in a crowded market.

Testimonial of the client:

Empress Apparels is one of the many successful clients. They have left multiple 5-star reviews on Brand Vision's platforms expressing their contentment.

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