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Aug 18, 2023
(Updated on
Aug 18, 2023

Branding for a Fashion Company

Bonne Trouvaille

Bonne Trouvaille, a luxury women's fashion brand, has established itself as a prominent player in the industry. This case study delves into the brand's journey, its unique positioning, marketing strategies, and the key factors contributing to its success.

Case Study Contains
Bonne Trouvaille
Project Summary
Brand Vision's Role
Our Deliverables
Client's Responses
This case study explores the brand development journey of Brand Vision, a fashion start-up focused on sustainable and inclusive clothing. Specifically, it highlights the process and considerations involved in designing their logo and developing a cohesive branding strategy to establish a strong brand identity.

Brand Vision played a pivotal role in assisting Bonne Trouvaille, a luxury women's fashion brand, in developing a compelling logo and establishing a cohesive brand identity. By employing a strategic and creative approach, Brand Vision ensured that the logo and brand identity truly reflected Bonne Trouvaille's essence and resonated with its target audience.

The process began with thorough research and understanding of Bonne Trouvaille's values, vision, and target market. Brand Vision conducted meetings and discussions to grasp the brand's unique positioning within the fashion industry. They delved into Bonne Trouvaille's commitment to elegance, sophistication, and timeless style, as well as their focus on sustainability and exclusivity.

Armed with this knowledge, Brand Vision collaborated with a talented graphic designer who shared their vision. Multiple iterations and feedback sessions were conducted to refine and perfect the logo design. Brand Vision ensured that the logo captured the essence of Bonne Trouvaille, blending modernity and classic aesthetics. The final logo featured a distinct symbol that represented unity, forward-thinking, and a connection to nature.

In addition to the logo, Brand Vision played a vital role in shaping Bonne Trouvaille's overall brand identity. They developed a comprehensive branding strategy that incorporated a carefully curated color palette, typography, and visual elements. The color palette, consisting of burgundy and beige, was selected to evoke a sense of classic elegance and timelessness.

The typography chosen by Brand Vision embodied a clean and modern style that aligned with Bonne Trouvaille's contemporary image. Visual elements inspired by nature were integrated to enhance the brand's visual identity and convey their commitment to sustainability.

Throughout the process, Brand Vision sought feedback from focus groups and professionals in the industry to ensure that the logo and brand identity resonated with Bonne Trouvaille's target audience. This iterative approach ensured that the final design elements accurately represented the brand's core values and unique positioning.

The collaboration between Bonne Trouvaille and Brand Vision resulted in a compelling logo and a cohesive brand identity that successfully communicated the brand's commitment to elegance, sophistication, and sustainability. With a strong visual foundation, Bonne Trouvaille was able to establish itself as a luxury women's fashion brand, captivating its target audience and standing out in the competitive fashion industry.

Branding and Logo Designing

  1. Research and Strategy: The process begins with comprehensive research to understand the brand's essence, values, and unique selling points. It involves studying the target audience, analyzing competitors, and identifying market trends. This research forms the foundation for developing an effective branding strategy.
  2. Brand Positioning: Based on the research insights, the brand positioning is defined. This involves identifying the brand's unique selling proposition, key attributes, and desired perception in the market. Brand positioning guides all subsequent decisions during the logo and branding process.
  3. Logo Design: The logo is a visual representation of the brand and plays a vital role in brand recognition. The logo design process typically starts with brainstorming and sketching initial ideas. Designers explore various concepts, typography, symbols, and color schemes that align with the brand's positioning and values. Iterative feedback sessions help refine and narrow down the options until a final logo is selected.
  4. Color Palette: Selecting a color palette is a significant aspect of branding. Colors evoke emotions, convey brand personality, and establish visual consistency. The color palette should align with the brand's values and resonate with the target audience. Careful consideration is given to cultural associations, color psychology, and the intended emotional impact when choosing the colors.
  5. Typography: Typography refers to the fonts and typography style used in the brand's visual communications. Different fonts evoke distinct emotions and convey various messages. Typography choices should align with the brand's personality, positioning, and target audience. It is essential to select fonts that are legible, versatile, and visually harmonious with the overall brand identity.
  6. Visual Elements and Imagery: Visual elements, such as patterns, textures, and imagery, are incorporated into the brand identity to enhance its visual appeal and reinforce the brand's message. These elements should align with the brand's personality and be consistent with the overall aesthetic. Careful attention is given to ensure that visual elements support the brand's values and positioning.
  7. Brand Guidelines: Once the logo and branding elements are finalized, brand guidelines are created. These guidelines outline how the logo, colors, typography, and visual elements should be used across various brand touchpoints. Brand guidelines ensure consistency in the application of the brand identity, maintaining a cohesive and recognizable brand image.
  8. Implementation and Integration: After the brand identity is defined, it is implemented across all brand touchpoints, including the website, packaging, marketing materials, social media platforms, and any other communication channels. Consistent application of the brand identity helps establish recognition and strengthens brand recall.
  9. Evaluation and Refinement: Branding is an ongoing process, and regular evaluation is essential to ensure the brand identity is effectively resonating with the target audience. Feedback, market research, and analysis of brand performance are used to assess the impact of the branding efforts. Refinements and adjustments may be made based on these evaluations to enhance the brand's effectiveness.


As part of their comprehensive branding services, Brand Vision worked closely with Bonne Trouvaille to create a range of collaterals that allowed them to visualize their logo on various materials and contexts. These collaterals helped Bonne Trouvaille gain a better understanding of how their logo would appear across different touchpoints, ensuring consistency and brand integrity. Here's how Brand Vision assisted in this process:

  1. Stationery Design: Brand Vision developed stationery designs for Bonne Trouvaille, including business cards, letterheads, and envelopes. These collaterals showcased the logo and brand elements in a professional and cohesive manner, ensuring a consistent brand identity across all communication materials.
  2. Packaging and Tags: Understanding the importance of packaging in the fashion industry, Brand Vision designed packaging solutions that embodied Bonne Trouvaille's luxury brand image. They created visually appealing and functional packaging designs that featured the logo prominently, ensuring a memorable unboxing experience for customers. Additionally, hang tags and labels were designed to showcase the logo and brand information, adding a touch of sophistication to the garments.
  3. Digital Mockups: To help Bonne Trouvaille visualize their logo in digital contexts, Brand Vision created digital mockups of the logo on various digital platforms. This included mockups of the logo on their website, social media profiles, email templates, and digital advertisements. These mockups allowed Bonne Trouvaille to see how their logo would appear in the digital realm, ensuring consistency across online channels.
  4. Apparel Mockups: Brand Vision developed apparel mockups that showcased the logo placement and size on different types of garments. This helped Bonne Trouvaille visualize how the logo would look on clothing items, such as t-shirts, dresses, and accessories. The mockups allowed them to make informed decisions regarding logo size, placement, and color options, ensuring a harmonious integration of the logo with their product line.
  5. Signage and Display Materials: Brand Vision created mockups of the logo displayed on various signage and display materials. This included storefront signage, banners, and exhibition displays. By visualizing the logo in these contexts, Bonne Trouvaille gained a better understanding of how their brand would be represented in physical spaces, ensuring a consistent and impactful brand presence.
  6. Brand Guidelines: To provide comprehensive guidance on logo usage and visual representation, Brand Vision developed brand guidelines for Bonne Trouvaille. These guidelines detailed logo specifications, color codes, typography usage, and guidelines for logo placement on different materials. The brand guidelines served as a reference for Bonne Trouvaille's team and external partners, ensuring consistent application of the logo across all collaterals.

Naming the Brand/Company and its story

"Bonne Trouvaille" is a French phrase that translates to "Good Find" or "Lucky Find" in English. It is derived from the French language and reflects the brand's commitment to offering unique and valuable discoveries in the world of luxury women's fashion.

The French language has a rich history in the fashion industry, as France has long been considered a global hub for fashion and haute couture. By incorporating a French phrase into their brand name, Bonne Trouvaille pays homage to the heritage and influence of French fashion.

The name "Bonne Trouvaille" represents the brand's dedication to curating exceptional, high-quality pieces that are considered valuable and rare finds. It conveys the idea that encountering their clothing and accessories is akin to stumbling upon a serendipitous discovery, something special and remarkable.

By choosing a French phrase as the brand name, Bonne Trouvaille aligns itself with the elegance and sophistication often associated with French fashion. The name also adds a touch of exclusivity and allure, reflecting the brand's luxury positioning and capturing the attention of its target audience.

Creating a brand name is a crucial step in establishing a distinct identity and making a memorable impression in the market. Brand Vision undertook a thoughtful and strategic approach to develop a name that would align with their values and resonate with their target audience. Here's how Brand Vision arrived at their name:

  1. Defining the Brand's Essence and Values: Brand Vision started by clearly defining their brand's essence, core values, and unique selling proposition. They focused on sustainability, inclusivity, and contemporary style as the pillars of their brand.
  2. Brainstorming and Ideation: The team at Brand Vision conducted brainstorming sessions to generate a wide range of name ideas. They encouraged open discussions, creativity, and exploration of different concepts and associations related to their brand values.
  3. Keyword Research: To expand their pool of name possibilities, Brand Vision conducted thorough keyword research related to their brand's core values and the fashion industry. They explored keywords associated with sustainability, inclusivity, elegance, and timeless fashion.
  4. Emotional Resonance: Brand Vision sought a name that would evoke the desired emotions and associations. They aimed to capture the essence of their brand's vision and values while resonating with their target audience. The name needed to be compelling, inspiring, and memorable.
  5. Cultural and Linguistic Considerations: Given the international nature of the fashion industry, Brand Vision wanted a name that had a global appeal. They also considered linguistic and cultural aspects, exploring words or phrases in different languages that embodied their brand values.
  6. Shortlisting and Evaluation: After generating a substantial list of potential names, Brand Vision began the process of shortlisting and evaluating them. They considered factors such as brand positioning, uniqueness, memorability, domain availability, and trademark considerations.
  7. Feedback and Market Testing: To ensure the selected name resonated with their target audience, Brand Vision sought feedback through surveys, focus groups, and market testing. They evaluated the responses, looking for positive associations, emotional responses, and overall appeal.
  8. Legal Considerations: Brand Vision conducted legal research and trademark searches to ensure the chosen name was available and could be protected. It was essential to secure the rights to the name and avoid any potential conflicts in the future.
  9. Launch and Brand Integration: With the name "Brand Vision" in place, the team integrated it into all aspects of their brand identity, including the logo design, website, marketing materials, and social media presence. Consistency and coherence across all touchpoints helped establish the brand name and identity in the market.

In conclusion, the collaboration between Bonne Trouvaille, the luxury women's fashion brand, and Brand Vision has been instrumental in shaping a strong and compelling brand identity. Through their strategic guidance and creative expertise, Brand Vision has helped Bonne Trouvaille establish a distinct and cohesive brand that embodies elegance, sophistication, and sustainability.

Brand Vision's involvement began with the development of a brand name that perfectly captured Bonne Trouvaille's commitment to offering unique and valuable fashion finds. The French phrase "Bonne Trouvaille" not only added an air of exclusivity and allure but also paid homage to the brand's connection to the world of French fashion.

Furthermore, Brand Vision meticulously crafted a logo and brand identity that resonated with Bonne Trouvaille's target audience. The logo design, with its carefully chosen symbols and harmonious aesthetics, symbolized unity, forward-thinking, and a connection to nature. The color palette of burgundy and beige exuded timeless elegance, while the typography and visual elements reinforced the brand's contemporary and sustainable image.

Brand Vision's expertise extended beyond the logo, as they provided Bonne Trouvaille with collaterals and visual mockups that showcased how the brand identity would appear on various materials and platforms. From stationery designs to packaging solutions, digital mockups to apparel placements, Bonne Trouvaille gained a comprehensive understanding of how their logo and brand elements would be integrated consistently across all touchpoints.

What was client’s reaction

I have 16 years of industry experience, and Brand Vision is the best agency I’ve ever worked with.
Bonne Trouvaille
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