Posts by Saina N
The idea of starting a business often comes with a fair bit of excitement, and maybe a little hesitation. It's natural—just picture that moment: a shiny new sign above the entrance, curious neighbors peeking in, a handful of supporters already dreaming about what's on the shelves. With eyes open, a clear sense of personal values, and a realistic view of what it takes to turn plans into action, making a confident choice becomes possible.
Gymshark, a major player in the fitness clothing industry, has achieved remarkable success in a short time. Founded in 2012 by school friends Ben Francis and Lewis Morgan, Gymshark started as an e-commerce platform offering fitness supplements. By 2013, it had shifted focus entirely to fitness apparel, aiming to provide high-quality, fashionable, and functional workout gear.
When people think about a brand, they frequently focus on its visual elements, such as typography, colours, and illustrations—but it is so much more than that. Developing a strong brand is critical to a business's success. This involves developing a full brand identity, including a logo, colour scheme, typography, voice, and tone.
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Luxury brands, long associated with affluence and exclusivity, are modernizing their marketing strategies to appeal to a broader demographic while still retaining their elite status. Delving into the innovations and strategies that will be vital for luxury brands, it becomes clear that the digital revolution has shaken up traditional ideas, forcing brands to rethink their marketing approaches.
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Kylie Jenner is one of the most recognizable faces in the world, and her name is a household brand. Kylie, the youngest Kardashian-Jenner sister, has gone from being seen as a reality TV star to a business magnate with a diverse portfolio of businesses