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Arash F

Junior JournalistBrand Vision Insights
Bio

Arash F. serves as a Research Specialist and Junior Journalist at Brand Vision Insights. With a background in psychology and scientific writing, he offers practical insights into human behavior that shape brand strategies and content development. By blending data-driven approaches with a passion for storytelling, Arash creates helpful insights in all his articles.

Posts by Arash F

Top 10 Best Vlogging Cameras in 2025

Discover the best vlogging cameras in 2025, from budget-friendly compacts to pro-level mirrorless options. Elevate your content with these top 8 picks designed for creators.

6 min read

Influencing Consumer Choices: Packaging Psychology and Design

When assessing what makes a product stand out, consider its impact when displayed alongside competitors on a store shelf. Product packaging isn’t merely protective; it wields significant influence over consumer choices. Imagine standing in a store aisle, surrounded by a sea of colours and shapes. These visual cues have an impact on decision-making, whether one is devoted to a reputable brand or curious about something new. Understanding these dynamics helps unravel what drives consumer choices and affects purchasing behaviour.

5 min read