8 Old School Marketing Tactics that still do the job!
Working at a startup can be thrilling. The greatest parts of being a startup company are the fast pace, the flexibility, and the lack of bureaucracy and rules. While startups embrace the chaos, we believe that every successful startup implements a startup marketing strategy that makes sense for their business model.
Define your target audience
- First and foremost
While we are living in the modern age of digital marketing, we cannot forget the old ways of reaching out to customers. Let’s take a look at some old-school marketing tactics that will still help your business in the 21st century.
We can all agree that online ads are mostly overlooked, ignored and rejected. But, how easy is it to reject a friendly person that shows up with a nice flyer?
Giving out flyers is the best way to raise awareness of local businesses and it gives you a chance to tell people about your company.
2. Word-Of-Mouth Marketing
Every business can use and benefit from this “Old-School'' marketing tactic. People tend to trust recommendations from others, even if they are just strangers. Even better, marketers use influencers to scale word-of-mouth marketing in the digital world.
3. Cold Calling
You might have thought that cold calling is no longer effective and needed since social media is around every day. But, it still works!
Using demographics, you can build a client profile that meets your needs and find the most suitable candidates. Then you just have to use the phone to give them a call.
4. Radio-Based Advertising
Have you ever heard ads on the radio that were so catchy, you remember them to this day?
Well, this “old-school” tactic is still popular nowadays and can be especially effective for reaching both global and local target audiences.
Billboards are always a bonus to look at when driving or commuting from place to place. They reach a wide variety of audiences and with the newer digital technology, they are very pleasant to look at.
6. Direct Mail
Many industries still use direct mail because it is an effective way to connect with their customers. This allows marketers to communicate with their customers offline by sending them printed mailers, dimensional packages, or other physical items.
Who doesn’t enjoy receiving exclusive bundles, giveaways or limited edition merchandise from any brand? This strategy has been around for many years and it is one of the fastest ways to grab the attention of new customers and encourage them to share the news with more people.
8. Reaching Out to Bloggers and Journalists
As simple as it sounds, contacting bloggers and journalists in your niche to offer them value will take time and energy. A great way to start is by making them an offer that not only benefits your business but also helps them.