• Brand Vision Marketing

5 Ways to Generate Leads as a Realtor

If you are new to the real estate business or just haven’t been getting any new clients recently, don’t no worry as there are 5 ways to generate leads as a Realtor.

Step 1. Referral business

Sending gifts to previous clients with valuable information about real estate such as tips or news is a great way to get referrals. Since the best leads come from people you’ve had meaningful relationships with, this will remind them you are still in business. It will entice them to call you if they need your professional services or refer you to a friend. When you do get a referral, don’t forget to send a thank-you note. This will build a positive relationship with the individuals who may have more referrals to provide in the future.


Step 2. Putting social media into action

Using social media effectively can have a positive impact on generating clients. By creating content every day, you will increase your engagement and grow your followings. Using the correct social media strategy and platform can benefit your business exponentially. Investing in a marketing agency can help you expand your search by growing your social media presence, expanding your reach, and generating clients without taking much of your time.

social media marketing

Step 3. Leads with Search Engine Optimization

Apart from having a website, you need to ensure it is shown on Google to guide potential clients to your site. Search engine optimization (SEO) involves refining your website to improve rankings for search engine results pages (SERP). SEO is crucial for every business as it gives more visibility online. The more often your website shows up on Google's first page, the easier it is for your target customers to find you and learn more about your services.

Search Engine Optimization

Step 4. Benefits of CRM

Customer relationship management (CRM) software designed for real estate businesses can help with contact management. One of the ways CRM works is to respond to leads immediately. When it comes to closing deals, a fast lead response time is essential. You can achieve this with automated emails and a chatbot on your website. Having a list of your contacts is with all of your leads in one place is beneficial.


Step 5. Expired listings

Expired listings are lists of properties that could not sell before their expiry dates. Expired listings provide an opportunity to find a valuable seller who is willing and ready to sell. There are two main ways to go about finding expired listings.

The first (and cheaper) way is to check out your MLS every single morning. In addition to looking at the newest listings and price changes, you can also find out which listings have expired. The second way is to sign up with a real estate prospecting service. These services search the MLS for expired listings and find reliable contact information.

Housing and real estate

Contact us for more information about Real Estate Marketing.

At Brand Vision Marketing, we offer services such as Advertising, Social Media Marketing and Website Development. These services can help you generate leads.