Empress Apparels reached out to our team to create a luxury branding. Their objective has always been to combine historical apparel with the modern world we live in.
The goal was to develop a typographic logo that was both simple and meaningful. After an extensive research done by our UI/UX designers about the brand feeling/image, we decided on three fonts that match the brand the best.
The challenge is to build a strong identity that can stand out in the market. The solution is to build a consistent brand identity that express the combination of luxury of fashion and modernity.
The Colour Palette and Usage
The Typography and Usage