Empress Apparel

Empress Apparels reached out to our team to create a luxury branding. Their objective has always been to combine historical apparel with the modern world we live in.

The goal was to develop a typographic logo that was both simple and meaningful. After an extensive research done by our UI/UX designers about the brand feeling/image, we decided on three fonts that match the brand the best.



The challenge is to build a strong identity that can stand out in the market. The solution is to build a consistent brand identity that express the combination of luxury of fashion and modernity.



The Colour Palette and Usage


The Typography and Usage